Skip to main content

The Museum of Failures

Every successful product launch is usually preceded by a string of failures, but we only remember the winners and ignore the failures and pretend they never happened. A new museum is set to open in Sweden that hopes to make this right.

The “Museum of Failures” is the brainchild of Dr. Samuel West, an organizational psychologist, who has spent the last seven years studying failure and success and what people say about both.


"I got tired of all of this glorifying of success, especially within the domain of innovation where 80 to 90 percent of all projects fail," Dr. West said.

Then, he stumbled into the Museum of Broken Relationships—which collects mementos from failed romances and displays them under glass—while he was on a family trip to Zagreb, Croatia, and he had a light bulb moment.

“I rushed out, and I had this sort of eureka moment that I'm going to start the Museum of Failures. Like, there's no going back,” Dr. West told NPR.

The purpose of the museum, Dr.West says, is to show that innovation requires failure. “If you are afraid of failure, then we can't innovate,” he said.

Scheduled to open in June this year, the museum will showcase over sixty failed products and services from around the world. “Every item provides unique insight into the risky business of innovation,” the museum's website says.

Some of the products that will be on display includes —Harley-Davidson perfume; Bic pens made especially for women; Coca-Cola Blak, a coffee-inspired drink; Nokia N-Gage that was a mobile phone and a gaming console in one; Apple Newton, a personal digital assistant; beef lasagna from Colgate; and more recent products such as Amazon Fire Phone and Google Glass.


The Twitter Peek, a device for tweeting, launched in 2008.


Frozen beef lasagna from a toothpaste company.


The Harley-Davidson's fragrance, according to Dr. Samuel West, was a "total flop.


Apple Newton, an early PDA.


Trump: The Game was released in 1989, based on buying and selling properties.


The Sony Betamax video cassette player, which lost the format war to its rival, VHS.


Coca-Cola BlaK was a coffee-flavored version of the soft drink, launched in 2006.


Bic for Her pen, which was discontinued at the end of 2016.


Google Glass.


Kodak pioneered the digital camera in the 1990s but failed to market it.

Source : amusingplanet

Popular posts from this blog

New Criss-Crossing Tape Sculptures From Megan Geckler's

On show at the The state of utah Art gallery of Modern Art until Feb 23 are Megan Geckler's new site-specific installations designed with her trademark content - flagging tape. Using cautious statistical computations, she changes the space with shiny jolts of shade. The show, named“No chance to move backwards and see,” attracts from geometrical illusionism and concepts of style. Not only will guests get to see several of her flip sculptural performs, they'll also come experience to deal with with her wonderful weaved walls painting.

Raspberry Pi forums begin shipping these days (video)

the trading manufacturers of Electrocomponents plc (LSE:ECM), the major high service supplier of gadgets and servicing products, are beginning deliveries of Raspberry Pi, the credit-card scaled pc panel developed to seeds a new technology of developers. The deliveries are being sent to the first list of clients from around the world, all of whom authorized for a Raspberry Pi from RS and Allied.

"There has been a large trend of expectation and outstanding stages of need for Raspberry Pi since it was released, so we are pleased to be providing the first forums to preliminary customers"
When purchasing Raspberry Pi from the devoted web store, clients can press through to the associated car components and elements required for initial of the panel. These involve USB A-B cords, HDMI cords, power resources and SD storage credit cards from a range of major providers, all available to purchase from inventory. By purchasing these cords and other elements from RS and Allied at the sam…

Smooth QUANT E-Sports Sedan is Powered by Salt Water

At this point, we're accustomed to finding out about autos that run off electricity, yet not so much from salt water. The Germany-based QUANT e-sports vehicle by Nano Flow Cell has been being developed for 14 years, and it utilizes an altogether new sort of vitality stockpiling framework where fuel is produced using a salt water result. This smooth auto has great specs, as well. Nano Flow Cell asserts that the vehicle is equipped for arriving at paces of in excess of 215 miles for every hour and can quicken 0 to 60 miles for every hour in only 2.8 seconds. Believe it or not, it can go in excess of 370 miles before needing to refuel.