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VOLKSWAGEN JOINS DISCOVERY CHANNEL AS PRESENTING SPONSOR FOR 25TH ANNUAL SHARK WEEK

German technological advancement satisfies the shoreline's highest-performing machine
Herndon, VA - Nova of The united states is extremely pleased to declare its support of Development Channel's Twenty fifth annual Shark Weeks time, which airs on the system Aug 12-16.
This is Volkswagen's first year as presenting sponsor for the recommended development event, which has designed out its place as must-see television for an incredible number of audiences globally. The unique cooperation combines the two popular lifestyle symbols across several systems, with Nova providing audiences a opportunity to jump further into the Shark Weeks time encounter.

The 2012 Nova Beetle performs a unique part in the Shark Weeks time cooperation. Nova and Development Route have proved helpful carefully together with sea scientist and shark professional, Henry Tipple, and his technological advancement team to create a one-of-a-kind "Volkswagen Beetle Shark Statement Cage" that will put audiences in the motorist's chair as it cruise trips along the sea floor. The design, development and submersion of the Beetle shark crate will be revealed for audiences in a sequence of three, one-minute sections during Shark Weeks time development.

"Shark Weeks time has a devoted and passionate following of lovers, and we're excited to associate with Development Route on this Twenty fifth birthday unique," said Bieber Osborne, gm, emails, Nova of The united states, Inc. "We desired the incorporation to be genuine and fit normally with the Nova product, imprinting our trademark style on Shark Weeks time. The Beetle shark crate performs on the silhouettes of two of the most legendary pictures, the shark fin and the Nova Beetle."

"Discovery Route and Nova discuss a great cooperation and we are extremely extremely pleased to have them as a presenting sponsor for our Twenty fifth annual Shark Weeks time," said Scott Felestein, mature v. p., ad sales, Development Route. "We're excited to offer Nova the opportunity to display their advancement and creativeness to our devoted Shark Weeks time audiences, assisting to increase attention of their product."

Volkswagen's social networking support will boost fans' online Shark Weeks time encounter with new watching options along with a several delivering application with sound syncing to the TV development.

Additionally, VW will provide unique content with a customized "Shark Bites" video playlist and schedule images for VW's Facebook or myspace page. The customized Shark Weeks time hashtag #VWSharkWeek will give lovers a opportunity to practice discussion major up to and through Shark Weeks time.

On-air components include "Shark Hits," vignettes that enjoy the biggest minutes from past Shark Weeks, and "Sneak Sneaks," short sections beginning a few days of September Seventeenth that look forward to this seasons Twenty fifth Shark Weeks time.

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