NBC OLYMPICS LAUNCHES TWO APPS TODAY FOR LONDON 2012 OLYMPIC GAMES


NBC Olympics Stay Additional app to Stay Flow 3,500+ Time -- Every Sport, Every Competitors, Every Honor – to Multi-Channel Movie Subscribers
NBC Olympics app to offer short-form features, daily activities, live outcomes, content, sportsman information, and new Primetime Associate feature Both apps designed and operated by Adobe
Apps available on iPhone, iPad, iPod Get in touch with and choose Operating system mobile phone and product devices

NEW YORK – September 12, 2012 – NBC Olympics, a department of the NBC Activities Group, is releasing two apps nowadays, both designed by and operated by Adobe (Nasdaq: ADBE), as part of its complete coverage of the London, uk 2012 Olympic Summer Video games.

The first app, NBC Olympics Stay Additional, will allow wire, satellite tv and telco clients to reside stream more than 3,500 hours of material, such as all 32 sports, every fitness competition and all 302 medallion activities. The second app, simply called NBC Olympics, will offer short-form features, TV and on the internet daily activities, live outcomes, content and the new Primetime Associate function -- the greatest contrasting, second-screen encounter for NBC's every night primetime Olympic development.

"NBC Olympics Stay Additional places the London, uk Olympic Video games into the hands of This country's product and mobile phone individual, allowing us to once again use developments in technological innovation to offer the largest possible entry to the thousands of hours of Olympic competition", said H Zenkel, Chief executive, NBC Olympics. "The NBC Olympics app will be the specified and most up to date resource of details from the London, uk Video games, with Stay Results, and dynamically provided TV and on the internet results, the unique cellular resource in the U.S. for London, uk Olympic video features, and during NBC primetime, a second display for improved watching and public connections when The united states again accumulates each night for 17 night time to discuss in the incredible experiences from London, uk."

NBC Olympics joined with Adobe, who designed both apps and is energizing them through the summary of the Video games. The apps are available on iPhone, iPad, iPod Get in touch with via Apple's App Store, and choose Operating system mobile phone and product gadgets within Google Play.

"It's been great dealing with NBC Olympics to change the way live sports are experienced by customers. NBC is now able to create, offer, profit and evaluate the Olympics across cellular phones – using resources and systems that create up Adobe's video solutions." said Mark Wadhwani, mature v. p., Electronic Media Business at Adobe. "We're operating closely with NBC Olympics and others to ensure audiences have a smooth watching encounter with two easy-to-navigate apps."

Zenkel added, "NBC Olympics is confident that Adobe, a proven technological innovation leader and period of time partner, will offer the best cellular occasion application encounters The united states has ever seen."
To learn more about Adobe technological innovation energizing the apps and for a behind-the-scenes video, go to weblogs.adobe.com/digitalmedia.

NBC OLYMPICS LIVE EXTRA

The NBC Olympics Stay Additional app will live stream every fitness competition for the first time ever. In all, the app will live stream more than 3,500 total development hours, such as every fitness competition, all 32 sports, the giving of all 302 awards as well as occasion rewinds. NBC Olympics Stay Additional will also live stream the Olympic material that airs on the four NBCU wire programs -- NBC Activities Network, MSNBC, CNBC and Well done.

In another first, NBC Olympics Stay Additional will offer several contingency sources for choose sports, such as stuff (each apparatus), monitor and area (each event), and golf (up to five courts). For example, during a period of monitor and area, instead of watching only a single nourish that goes from occasion to occasion, a individual can choose to watch a stream dedicated to a specific occasion, such as the long jump or javelin.

The the greater part of live stream material on NBC Olympics Stay Additional will only be available to confirmed wire, satellite tv or telco clients. In order to accessibility the live stream material, current wire, satellite tv and telco clients should follow these confirmation procedures (note: clients must sign up to video clips level that includes both CNBC and MSNBC):

1. Download the NBC Olympics Stay Additional app 2. Open the app 3. Tap the "Touch Here & Get Ready" callout 4. Select your wire, satellite tv or telco company 5. Enter the details that matches with your account 6. You are finalized in throughout the Video games on that device!

Customers with several gadgets should do it again the procedure on each system. There is no additional charge for this assistance and a client's registration will not be affected. For clients who do not have a details, they should contact their wire, satellite tv or telco company to create one. More details about the process, such as details for wire, satellite tv and telco providers, can be found at: www.nbcolympics.com/liveextra/help.

NBC OLYMPICS

While NBC Olympics Stay Additional will be the cellular and product house for live stream material, the NBC Olympics app will be the property for everything else Olympics, such as short-form features, occasion daily activities, TV and on the internet results, outcomes, sportsman information, content and the new Primetime Associate function.

The Primetime Associate is the greatest contrasting, second-screen encounter for NBC's every night primetime Olympic transmitted. Customers can go further into the transmitted with trivia, forms, slideshows, video clips and sportsman bios all synced with what is being presented on NBC. The companion will also allow users to discuss the primetime encounter with family through a series of public resources connected through Facebook or myspace and Twitter. Synched to each lamps time, the Primetime Associate will instantly appear when a individual reveals the app during NBC's primetime transmitted.

POWERED BY ADOBE

The entire Olympics cellular and product encounters were designed by and are operated by systems that create up Adobe's Project Primetime, allowing NBC Olympics to create, offer, confirm, profit and evaluate the Video games across cellular and product gadgets.

Both apps have been designed with Adobe AIR to offer a consistent material and video play-back encounter across systems. With support of the incorporated Adobe Pass confirmation assistance, users will be able to get entry to over 3,500 hours of Olympic live stream material.

Advertising in both apps will be provided via Adobe Auditude, Adobe's video ad management and money making foundation, which connections in with NBC Olympics' current ad system. Adobe SiteCatalyst, Adobe's leading digital statistics solution, will enable NBC to evaluate individual traffic and involvement across both apps for live video sources, ads and video-on-demand (VOD) material for all iOS and Operating system gadgets.

Adobe creative resources such as Adobe photoshop, Photo shop, Acrobat, Display Designer, and Fold are being used for the design and development of the apps. Go to weblogs.adobe.com/digitalmedia for more details. About NBC Olympics

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