Stone Isle in Eastern London, uk became short-term house to almost ten million products of removed outfits. It seems that this is the quantity of outfits that the excellent resident of the UK toss out every five moments (well, 9,513 to be actual but what exactly is a few number of between friends?). This outstanding screen came about to increase attention of something that standard suppliers Represents and Spencer will become a family concept – shwopping.
The concept is easy really. Instead of wasting undesirable or used clothing M&S want us to take them to their shops where we can first deposit them in a ‘shwop’ fall box. As they have over three number of shops in the UK this symbolizes a huge try to reuse outfits, so much of which basically stops up in rubbish currently.
So, will shwopping (or buy one give one back) get on? Can be but you have to confess – it’s not a bad concept at all - not that I would particularly appreciate my store front side protected in old clothing for more than a few time, however excellent the cause!