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Panasonic states quartet of Cyber-shot cameras, boasts of sleek profiles and tough skin


With the ability to deliver impressive, high-resolution pictures while under the sea, outside or inside, during both day and night, Sony's sleek new line of Cyber-shots represent the ultimate in adaptability for the lightweight electronic camera space. Four new designs declared today involve the DSC-WX150, DSC-W690, DSC-TX66 and DSC-TX20 designs.

The DSC-WX150 and DSC-W690 designs are the slimest 10x eye zoom performance contact electronic cameras – thinner than any other 10x lightweight electronic cameras currently offered in market (measured at thinnest part eliminating lens). This extremely sleek style is largely assigned to the new "Advanced Aspherical" contact factor, which allows the contact unit to be considerably smaller than those in previous 10x zoom performance contact Cyber-shots while still producing very highly specific, accurate pictures.

The new TX66 electronic camera functions an ultra-slim, front-sliding style and measures about 12.2 mm (excluding contact cover), which is about the width of a standard AA size battery. The similarly sleek TX20 electronic camera is Sony's most "rugged" lightweight electronic camera offering -- water resistant (up to 5m or 16ft), dustproof, shockproof (up to 1.5m or 5 ft) and freezeproof (up to 14 levels F).

Each of the new WX150 ,TX66 and TX20 electronic cameras functions a high-resolution "Exmor R" CMOS indicator and innovative BIONZ® image processor, enhancing low-light performance, Auto Focus connections, image leveling and opening up various multi-shot abilities such as 10 fps burst method, "Background Defocus" method, 3D still image firing and more. These designs also have "Dual Record" performance for acquiring high-resolution still pictures while firing film, and "Clear Image Zoom" zoom performance contact technological innovation, which increases eye zoom performance contact to 2x exclusive performance (i.e. 5x eye zoom performance contact to 10x exclusive zoom) at complete electronic camera image resolution.

Each of the new designs can shoot complete HD film (at various resolutions) and offer "Picture Effect" alternatives for innovative photography.

Product Specifications, Pricing and Availability
The four new Cyber-shot electronic cameras will be available at Panasonic suppliers and online (www.store.sony.com) as well as other authorized retailers throughout the Panasonic dealer network. Accessibility and specific specs are below:

The DSC-WX150 electronic camera will be available in gold, dark-colored, red and white this May for $250. Features include:
Effective 18.2 MP "Exmor R" CMOS sensor
Lightning-fast AF rate of somewhere around 0.13 second in sunlight, 0.20 a few moments in low-light (speeds may differ according to firing conditions)
3.0-inch 460k dot LCD screen
10x wide-angle eye contact (25-250mm in Negatives format) with 20x electronic "Clear Image Zoom" at complete resolution; includes recently designed "AA" contact element
"Extra Higher Sensitivity" technological innovation increases low-light firing capabilities
Captures 13 MP comparative still pictures while firing film via "Dual-Record"
Full HD Movie Capturing performance (1920x1080/60i)
Enhanced Optical SteadyShot lowers side move during still and film shooting
9 complete "Picture Effect" alternatives, enabling for innovative, customized designed photographs

The DSC-W690 electronic camera will be available in gold, dark-colored, red and white this May for $180. Features include:
Effective 16.1 MP CCD sensor
3.0-inch 230k dot LCD touching screen
10x wide-angle eye contact (25-250mm in Negatives format) such as recently designed "AA" contact element
720p HD Movie Capturing capability
Enhanced Optical SteadyShot lowers side move during film shooting
4 complete "Picture Effect" alternatives, enabling for innovative, customized designed photographs

The DSC-TX66 electronic camera will be available in gold, gold, red, white, green and white this Goal for about $350
Effective 18.2 MP "Exmor R" CMOS sensor
Ultra-thin style measuring at 12.2 mm thick (excluding contact cover)
Lightning-fast AF rate of somewhere around 0.13 second in sunlight, 0.25 a few moments in low-light (speeds may differ according to firing conditions)
5x wide-angle eye contact (26-130mm in Negatives format) with 10x electronic "Clear Image Zoom" at complete resolution
"Extra Higher Sensitivity" technological innovation increases low-light firing capabilities
3.3-inch Xtra Fine™ OLED touch-screen
Captures 13 MP comparative still pictures while firing film via "Dual-Record"
Full HD Movie Capturing performance (1920x1080/60i)
Enhanced Optical SteadyShot lowers side move during still and film shooting
"Photo Creativity" interface plus 9 "Picture Effect" alternatives for developing exclusive, custom-styled images and video

The DSC-TX20 electronic camera will be available in fruit, green, dark-colored, white and white this May for about $330. Features include:
16.2 MP "Exmor R" CMOS sensor
4x wide-angle eye contact (25-100mm in Negatives format) with 8x electronic "Clear Image" Zoom at complete resolution
Waterproof (up to 5m,16 feet), dustproof, shockproof (up to 1.5m or 5ft) and freeze-proof (up to 14 levels F)
"3.0-inch Xtra Fine LCD touch-screen with 921k dot resolution
Captures 12 MP comparative still pictures while firing film via "Dual Record"
Optical SteadyShot Active Function lowers side move during film shooting
7 "Picture Effect" alternatives for developing exclusive, custom-styles images and video

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